Freckle Automotive Footfall Report Shows Key Consumer Buying Preferences in Canada

by Jenny Fahlbush

Footfall Auto Canada CoverToday, Freckle has launched the first in a series of footfall reports for the Automotive market: Path to Purchase: Automotive, Footfall Report-Canada Q3 2018. Insights from the report included:

  • Percentage of people currently in the market for a car
  • Important variables when making a decision to buy a car
  • How long consumers spend researching a car

The Q3 2018 Canadian Automotive Footfall report showed that 40% of respondents are interested in buying a car in the next 6 months. And, on average 40% of respondents start researching cars 3 months prior to making a purchase. And, over half (51%) said that the biggest determining factor when buying a car was price.

To view top findings download the info-graphic here.

Research was conducted by monitoring over 3,000 automotive dealerships in Canada spanning all major automotive manufacturers. Freckle used its proprietary dwell logic and de-duplication tools to remove employees, couriers, and unconfirmed visitors to provide the highest level of confidence scoring all visitors. Over a 30-day period, we sent over 8,000 surveys to Killi customers to pinpoint specific automotive shopping habits in the Canadian market.

If you’d like to partner with Freckle and Killi to enhance your marketing efforts with our powerful data, contact a Freckle sales rep today.

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